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PositiveTip for

Makers of Sugar-laden Cereals Target Kids

The sour-side of the breakfast cereal industry--advertising junk cereals to our kids.

Preschoolers in America annually see an average of 642 cereal ads targeted directly at them--a majority of those for sugar-laden brands. Sadly, the least healthy cereals are the ones advertised most to children. Is it any wonder then that our children clamor to start the day with sugary cereals, laying the foundation for future obesity, diabetes, and tooth decay. According to the Rudd Center for Food Policy and Obesity at Yale University, cereals marketed directly to children have 85% more sugar, 65% less fiber, and 60 more sodium that those targeted at adults. Visit CerealFacts.org to learn a lot more about the sour side of the breakfast cereal industry.

PositiveTip: Choose your breakfast cereals from those least sweetened and made from whole grains!