Apples More Popular with an Elmo Sticker

Can a Muppet character really encourage healthy eating? When lunchtime apples carried a picture of the Sesame Street puppet Elmo, 68% more grade school kids choose to take them compared to when they had no sticker! If the apples had a sticker of an unfamilar character, only 20% more were taken. However, Elmo stickers on…

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Tired People Make Poor Food Choices

Ever wondered why you have such a hard time resisting that mouth-watering, high-calorie desert? If you are sleep deprived, this could be part of the answer. Preliminary experiments with healthy, normal-weight volunteers found that those who are sleep deprived experience brain changes that make them more susceptible to making poor dietary choices. Functional magnetic resonance…

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