Advertising and the Placebo Effect

We know direct-to-patient advertising increases sales of medications. Now researchers have found this method of advertising also enhances the physiological effect of non-drowsy antihistamines. In a randomized clinical trial, subject's physiological response to objectively measured parameters was improved as a result of watching a movie with timed advertisements for a specific brand.  PositiveTip: The placebo…

Read MoreLong right arrow

Supplement Safety

Americans spend more than $28 billion annually on vitamins, minerals, herbals and other "natural" products in the form of dietary supplements. They do this assuming they are safe and effective. The FDA regulation of these products has been rather weak, even though the Dietary Supplement Health and Education Act requires manufacturers to present "reseasonable expectation…

Read MoreLong right arrow