Apples More Popular with an Elmo Sticker

Can a Muppet character really encourage healthy eating? When lunchtime apples carried a picture of the Sesame Street puppet Elmo, 68% more grade school kids choose to take them compared to when they had no sticker! If the apples had a sticker of an unfamilar character, only 20% more were taken. However, Elmo stickers on…

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