Have you noticed how once-demonized foods are being spiked with nutrients to give them a healthier glow? Candy bars and soda pop pumped with nutrients and minerals and promoted as "healthy" foods? A recent PriceWaterhouse Cooper report to the food industry predicts robust growth in this sector of the market. The real question is whether these products are truly helpful to us. Or, are they simply junk foods dressed up for the party? The biggest concern about foods with a "health halo" is that consumers will overconsume because they perceive them as healthy foods.
PositiveTip: Health benefits come from eating the entire food, not a single nutrient or two inside it!