Negative Alcohol Messages are Effective

Repeated surveys on college-aged men and women (mean age, 20; 98% living away from home) about drinking behavior and communication with their parents indicate that students drank 43% fewer drinks when the parents opposed drinking alcohol than when students did not perceive any message about drinking. When parents promoted moderate and careful drinking, students actually drank 156% more drinks. Conveying a negative attitude toward drinking reduces drinking, even when students are away from home.

PositiveTip: While it may not be popular, one of the most effective ways to reduce drinking is for parents to oppose it.