Is that Lotion Really Ultra-hydrating?

All of us are inundated with the seemingly endless ads for cosmetic and skincare products. Each month in Dermatology Times Zoe Diana Draelos, MD examines some of these claims. Here is a sample: what is an ultra-hydrating and therapeutic skin moisturizer formula? Answer: pure marketing gibberish

PositiveTip: In a world of appealing, but unfounded claims, education from experts who understand the subject is the best way to prevent being suckered!