Food Ad Dollars for Kids Decline

According to a U.S. Federal Trade Commission report, marketing expenditures for getting those aged 2-17 years to buy food products dropped almost 20% between 2006 and 2009. However, the 48 food and beverage companies included in this study are spending $1.8 billion trying to reach America's young. Nearly half of that amount is now focused on viral marketing, mobile, and online media. Companies that participate in the Children's Food and Beverage Advertising Initiative marketed more wholesome foods than those not participating.

PositiveTip: Make sure your food spending choices are consistent with your food values!