Does a Name Change Make it Healthy?

Wonder Bread was first promoted 60 years ago as a health food. It is again being promoted by the Hostess Company for its fortified goodness under a new name, Wonder Smartwhite.

This time it’s marketed as having the “fiber of 100% whole wheat bread” for those “families who prefer the taste of white bread but want more nutrition.” Funny how new names can create the impression of big change!

PositiveTip: No doubt this is a small improvement over the original Wonder Bread, but it still doesn’t have the wholesome goodness of 100% whole wheat bread.