Most scientific discoveries around the globe are not easily sensationalized into earth-shattering headlines--yet this is often what is expected. Wired published an analysis of headlines surrounding the news about a study done on Japan's Sakurajima volcano and the various headlines it generated. The authors were simply presenting their data and hypothesis without exclamation points. Yet news organizations generated some pretty wild headlines!
PositiveTip: Don't be fooled by sensational press releases designed to make big headlines and stimulate many page clicks!