Apples More Popular with an Elmo Sticker

Can a Muppet character really encourage healthy eating? When lunchtime apples carried a picture of the Sesame Street puppet Elmo, 68% more grade school kids choose to take them compared to when they had no sticker! If the apples had a sticker of an unfamilar character, only 20% more were taken. However, Elmo stickers on cookies did not have a similar effect because 95% of children took a cookie.

PositiveTip: Attractive names and familar characters can increase the selection of healthier foods.