Avertising drugs to patients may influences efficacy as well as sales.
We know direct-to-patient advertising increases sales of medications. Now researchers have found this method of advertising also enhances the physiological effect of non-drowsy antihistamines. In a randomized clinical trial, subject's physiological response to objectively measured parameters was improved as a result of watching a movie with timed advertisements for a specific brand.
PositiveTip: The placebo effect is real. If you believe something will work better, it can alter your physiological response.
Australia is a world leader in the battle against smoking. The government there has announced plans to require cigarette manufacturers to remove all branding colors and logos from cigarette packs, beginning July, 2012.
The Australian government has also announced an immediate 25% hike in the cigarette tax, meaning that a pack of 30 cigarettes will now cost an extra tax of $2 AUD. Of all attempts to reduce smoking, higher taxation and a ban on advertising and promotion are two of the most effective strategies. Mandating plain packing should also be highly effective.
The sour-side of the breakfast cereal industry--advertising junk cereals to our kids.
Preschoolers in America annually see an average of 642 cereal ads targeted directly at them--a majority of those for sugar-laden brands. Sadly, the least healthy cereals are the ones advertised most to children. Is it any wonder then that our children clamor to start the day with sugary cereals, laying the foundation for future obesity, diabetes, and tooth decay. According to the Rudd Center for Food Policy and Obesity at Yale University, cereals marketed directly to children have 85% more sugar, 65% less fiber, and 60 more sodium that those targeted at adults.